One of the original creators of the well-known ice cream brand Ben & Jerry's has announced how corporate owner the multinational conglomerate stopped the introduction of a new pro-Palestinian frozen dessert product.
Ben Cohen, who co-founded the business with his partner, announced how he plans to independently develop the controversial product within an individual series highlighting issues Ben & Jerry's has been barred from speaking out about.
This latest announcement escalates the ongoing tension among the world-famous ice cream maker with its corporate parent, the British consumer goods giant that has owned Ben & Jerry's since 2000.
The co-founders have asserted how Unilever along with its ice cream arm Magnum improperly prevented their company against "honouring its social mission".
Mr. Cohen announced via social media how he's developing an innovative watermelon-flavored sorbet, asking for consumer ideas for the product's name and potential ingredients.
“I'm doing what they were prevented from doing,” Mr. Cohen commented from his kitchen. “I'm creating a watermelon-flavored ice cream that calls for permanent peace for Palestinians while demanding repairing the damage that occurred in the region.”
This particular fruit has become an emblem for solidarity with the Palestinian people because of its coloration, that mirror those of the Palestinian flag – the distinctive four-color pattern.
Several years ago, the ice cream company refused to sell its products in areas under Israeli control, resulting in the parent company selling their Israel business over to a local licensee, thus allowing continued sales within the occupied West Bank.
This upcoming dessert series will be created through Ben's Best, the activist dessert company which originally created several years back for endorsing former political contender Senator Sanders with the flavor "Bernie's Back".
Mr. Cohen revealed how he will create additional ice cream flavors that address concerns which the company was silenced from speaking about openly due to corporate restrictions.
This development follows co-founder Mr. Greenfield stepped down his position at the company recently, after decades of involvement, mentioning worries that the company's autonomy was compromised following corporate moves to restrict their advocacy work.
At that time, Ben Cohen remarked that “My partner has strong compassion and the ongoing dispute with our parent company was deeply distressing him."
“My conscience leads me to continue to work inside the company to fight for its independence ensuring that it can actualise its ethical purpose, the principles which it was founded on and has maintained for decades," he told media outlets.
Elara Vance is a seasoned business analyst with over a decade of experience covering international markets and industrial transformations.