While the United States is a country of immigrants, the NFL is largely dominated by American-born players. Just 5% of players are foreign-born, and the majority of them enter the game by going to university in the US. True international figures are rare, and foreign coaches are particularly scarce, which makes James Cookâs story exceptional.
Cook has been in control of athlete growth at the Browns organization. This is an accomplishment in itself, but itâs incredible considering he grew up in England, is in his twenties, and did not participated in pro sports. Cook first saw the NFL as a teenager while channel-flicking with his dad and stumbled upon what he called a âstrange and amazingâ game. He began participating in his area and quickly aspired to become the first NFL QB from Europe. He progressed to representing Great Britain, but his dreams to attend university in the US proved financially prohibitive.
âI scooped popcorn, wiping seats, flipping burgers, handling a bit of everything. Whenever the NFL guys needed me, I would adjust my shifts and assist. As a quarterback, the one thing I had was I could pass. So when they trained with players, Iâd appear around London and throw the ball to them. I wasnât paid, but theyâd often get me lunch.â
It was here that he met Durde, who had periods with the Carolina Panthers and Chiefs during his playing days before he established the IPP programme in that year with two-time Super Bowl winner Umenyiora. When Durde joined the coaching team at the Atlanta Falcons, making history as the first-ever British permanent coach in NFL annals, Cook assumed control of the IPP. âI enjoyed a lot of fun with it, coaching some really interesting guys,â he says. âWe had Rees-Zammit; Travis Clayton, who was selected by Buffalo; Charlie Smyth, the specialist from the Emerald Isle whoâs now with the New Orleans. I traveled to Australia to work with aspiring athletes from around the Pacific region to get them into the US college system, similar to what I had hoped to do.â
Like his predecessor before him, Cook transitioned from working with foreign players to coaching in the NFL. âThe Browns called out of the blue,â he explains. âThey had a hybrid role assisting rookies, optimizing efficiency on the training ground, collaborating with medical staff, the head coach and general manager. Itâs a really active role, which is perfect for me. My experience was guiding players from abroad who had not played the game. First-year rookies also have to establish habits and routines: learning to take care of their health and handle a huge playbook. But also just being available for guys. Thatâs the same across the board. And I love that.â
Does being an Englishman who never compete in the NFL a disadvantage? âItâs largely a imagined barrier than an actual one,â states Cook. âIâve had a lot of reverse Ted Lasso comments and many players call me âbruvâ as they love that. Itâs more about checking myself. I say âtrash canâ not âbinâ. But we get nervous or under pressure about the same things and require support in the same ways. If players know you can assist them, they arenât concerned where youâre from or how you speak. And when players realize that you are invested, all the rest fades.â
Coming from outside the American football world has its upsides. âI addressed in front of the whole squad very early on, and, as we left, one of our offensive linemen wanted to talk the sport with me as he loves it. You build those bonds and form friendships. People are genuinely curious. NFL organizations are varied than many think. We have staff from all sorts of backgrounds, a variety of experiences. Our saying at IPP was: âBe uncommon â you are different so lean into it.â Itâs something to celebrate.â
The NFL has been more successful at attracting foreign fans than developing global talent. Mailata, a ex- rugby league player from Sydney who claimed the championship earlier this year with the Philadelphia Eagles, is among the rare IPP players to have risen to the elite level.
International athletes have typically been specialists, brought in from different sports. Bobby Howfield swapped playing up front for English clubs for being a kicker for the Denver Broncos and New York Jets; Luckhurst transitioned from rugby union in England to the Falcons roster. If you do not want to be a special teams player and were not educated in the US college system, itâs extremely difficult to make the leap to the NFL.
Oyelola, a native of London who was part of Chelseaâs youth team before discovering American football at university, has achieved that. He played in the CFL for the Winnipeg Blue Bombers before moving to the Jaguars and Pittsburgh Steelers.
Pircherâs experience is equally unlikely. At over two meters and heavyweight, the Italian was obviously not built for his preferred games, soccer and the sport, so took up the NFL in his late teens. He impressed while representing teams in Austria and Europe, as well as the national side, and was offered a spot on the IPP in 2021.
The following year, he had his hands on the championship trophy as a part of the Rams training team. Pircher subsequently had periods on the periphery at the Lions, Seahawks and Commanders, before he joined the Minnesota Vikings at the end of August. He has been popular in every locker room but is hasnât had game time on the gridiron. Is being a foreigner still a challenge?
âItâs not really difficult, not a barrier,â says the 26-year-old. âWe have players from all different states, so it isnât an issue. At first, they inquire: âYou speak differently â where are you from?â But, after we clarify that, weâre all friends. The Minnesota have a very welcoming culture, a excellent team, a great franchise.â
Despite spending most of training with his other offensive linemen, Pircher has immersed himself in the team dynamics at his teams. âNaturally the O-line is consistently close-knit because we are a unit and united, but we have friends from all positions. My best friend, Landen Akers â my best man, in fact â was a wide receiver at the Rams. The long snapper from the Green Bay, Orzech, is a close pal: we lived together for two years at the Rams. Quarterbacks, defensive linemen, special teams: weâve have to be supportive.â
Pircher is aware he represents more than just Italy and Austria. âIn my view all the countries outside the United States. The more successful each one of us performs, the greater number of youth who play football in Europe, in Germany, anywhere, can realize: âIt can be done â if I put the work in every day, I can succeed.â I have a lot of kids contacting me, asking for tips. Itâs rewarding to inspire them to pursue what Iâve achieved.â
The IPP graduates are welcomed to the US each year to coach the next wave of potential NFL outsiders. âVirtually everyone of us come back
Elara Vance is a seasoned business analyst with over a decade of experience covering international markets and industrial transformations.